Web Survey Bibliography
Title Measuring response rates in online surveys
Author MacElroy, B.
Source Quirk's Marketing Research Review, April 2000
Year 2000
Access date 20.05.2004
Abstract
Determining the response rates for on-line surveys (as opposed to traditional phone or mail studies) has been the recent topic of several research conferences and forums. Although response rates are easily calculated for some forms of on-line recruitment techniques, others are more difficult to monitor accurately.
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Journal Homepage (abstract) / (full text)
Year of publication2000
Bibliographic typeJournal article
Web survey bibliography - MacElroy, B. (9)
- The democratization of research; 2003; MacElroy, B.
- Persuasive e-mail invitations; 2003; MacElroy, B.
- IMRO Online Survey Satisfaction Research: A Pilot Study of Salience-based Respondent Experience Modeling...; 2003; MacElroy, B., Gray, Mi.
- International growth of Web survey activity; 2000; MacElroy, B.
- Variables influencing dropout rates in Web-based surveys; 2000; MacElroy, B.
- Measuring response rates in online surveys; 2000; MacElroy, B.
- Comparing Seven Forms of Online Surveying; 1999; MacElroy, B.
- The top 10 FAQs about on-line research; 1998; MacElroy, B.
- The Effect of E-Personality on Research Results; 1997; MacElroy, B.